Pictures

To make the perception of the transmitted information easier and more detailed, the texts are accompanied by thematic pictures. Images for texts are embedded in the pages of a website in three basic ways: background display, small accompanying icons, and accompanying graphic reflection of a picture reflecting the meaning of the text.
The methods in the current markup require a single notation standard. Several versions of the same image of different sizes are saved on the server. When the website developer has created the correct markup, the browser automatically substitutes an image of the appropriate size for display. This method reduces the unnecessary load on the user’s device, saving the phone battery, by the way. Network traffic is also saved when there is no need to upload large images.

The overall loading speed of the site’s pages affects the loyalty to the resource by the consumers involved. Image compression reduces page loading delays, particularly pages with large images. It is advisable to compress images using special programs before uploading them to the site pages. In addition, the web standard has acquired a special format for multimedia files, which also help to load the page as quickly as possible by means of enhanced compression of the file before it is transmitted over the network.

Naturally, search engines check the correctness and compliance of the described standards by the site. The results of the checks are taken into account in the ranking of the search results.